27 July 2011

Tipping Point for the Spread of Ideas, just 10%

Scientists at Rensselaer Polytechnic Institute have found that when just 10 percent of the population holds an unshakable belief, their belief will always be adopted by the majority of the society.

The finding has implications for the study and influence of societal interactions ranging from the spread of innovations to the movement of political ideals. As an example, the ongoing events in Tunisia and Egypt appear to exhibit a similar process, according to Szymanski. "In those countries, dictators who were in power for decades were suddenly overthrown in just a few weeks."

"In general, people do not like to have an unpopular opinion and are always seeking to try locally to come to consensus. each of the individuals in the models "talked" to each other about their opinion. If the listener held the same opinions as the speaker, it reinforced the listener's belief. If the opinion was different, the listener considered it and moved on to talk to another person. If that person also held this new belief, the listener then adopted that belief.

Source: Science Daily

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