The laws of behavioural physics should be rewritten.
Example: classical incentives models are wrong - unless for the most rudimentary cognitive skills.
Researched by: MIT, Carnegie Mellon, University of Chicago (funded by the Federal reserve bank).
Source: RSA Animate (theRSA.org)
Other videos: the secret power of time, freedom from difficult choices, where does good ideas come from, the secret of language, Who controls the world, A fair society, Laws of persuasion, Need for new Socity Model with a balanced Vision
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